The Tuesday Ten

#FirstWorldProblems read by Haitians: Despite its flaws, ad campaign breaks new ground.
[advertising / marketing / social media / creativity]

When I first saw this video of people from Haiti reading tweets tagged “#firstworldproblems,” I had a similar reaction to Emer O’Toole writing for The Guardian: “Labeling your minor woe a #firstworldproblem is, for many people, like saying ‘I’m a spoilt spanner for whingeing about this, but…” I’m not sure it’s a terrible thing for people to use the hashtag, especially if it gets people thinking about how fortunate we actually are. At the same time, it’s hard not to be moved when you hear a small boy reading “I hate it when I tell them no pickles and they still give me pickles.” What do you think? Should we stop using the hashtag all together?

Oracle’s got 100+ enterprise applications live in the #cloud today, SAP’s got nothin’ but SuccessFactors until 2020
— Larry Ellison (@larryellison) June 6, 2012

The $1.3 trillion price of not tweeting at work.
[Marketing / Social Media]

Did you know that less than 20 CEOs of Fortune 500 companies have a Twitter account? I was surprised - But even more surprised that, according to McKinsey, using social media affects the bottom line so much.

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Twitter Bots: Social media’s black market
[Technology / Tools / Social Media / Culture]

If you work in social media, you’re no stranger to Twitter bots. But if you don’t, you may be surprised to know that many people, including celebrities and marketers, buy Twitter followers. While great brands are focusing on engagement, many people just want the numbers. And that’s where buying followers comes into play. There are services on the internet where you can pay for what many call Twitter Bots (short for Twitter Robots) to follow any given username. This article from Fast Company highlights StatusPeople, a web app which aims to showcase how many followers of any given account are real vs bots. Another Fast Company article dives into the girls in the profile images of these Twitter bots. Both articles are quite interesting and informative, even for Twitter experts.

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Are you an early adopter?

For those in the tech industry, ultimate bragging rights are gained from short twitter handles, firstnames@gmail.com and, of course, being the first of your friends to be on whatever that next big thing is. Created by Beau Gunderson, this web app allows you to connect with Instagram, Twitter, Github & Foursquare to see if you are truly an early adopter. My bragging rights? According to the site, I’m in the first 0% of Foursquare users. Hard to get an earlier than that, eh? ;)

Celebrities read mean tweets about themselves.

There will always be haters, especially on the internet. It’s important to not take them (or yourself!) too seriously. From Kristen Stewart to James Van Der Beek, celebs perform tweets written about them.

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The original logos of tech companies.

A look back in time at the original logos of companies like Motorola, Lego, Microsoft, etc. Makes me wonder if Hipster Logos is actually just an oldies logo interpretation… Along the same lines, a student recently re-defined Microsoft’s logo. I gotta say that, while similar to Lenovo’s branding, I’m a much bigger fan of what he’s come up with than the window pane style Microsoft is currently using.

Source

Church or Beer? What Americans talk about on Twitter.
This color coordinated map looks at geotagged tweets to understand the split of the two topics. While the amount of church mentions within the bible belt isn’t too surprising, the divide between North and South is interesting.

Source floatingsheep.org

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#FailedTechBrands is funnier than most hashtags, shows genius of personalized Twitter trends.

One of the best nerdy hashtags to hit Twitter, from Bit.ly Spears to USB Gees.

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Thirst app will change the way you use Twitter.

This is a preemptive recommendation - I haven’t actually downloaded or used Thirst… yet. But as soon as I find my boyfriend’s iPad, I’ll be sneakily installing it. The premise is simple, yet smart: Your tweets organized by topic, sorted using top notch language processing (so as Mashable points out, “the app, for instance, will be able to tell you that a friend is talking about Apple the company, not the Red Delicious they had for lunch.” Plus, the interface looks beautiful!

Source Mashable

Reblogged from me, uncensored

rosiesiman:

World’s first live-tweeted open-heart surgery.
These days, almost nothing is off-limits on Twitter. Including open-heart surgery. Dr. Michael Macris, a surgeon at a Houston hospital, performed a double-coronary artery bypass, providing updates and answering questions via Twitter. The hospital pulled everything together into a Storify, which despite being quite graphic, is also very interesting.

(via rosiesiman)

It’s true: Pope Benedict XVI has joined Twitter with hopes of inspiring people to participate in Lent. Between tweets that have been cutoff due to character limitations and his handle (@Pope2YouVatican, really??), it’s clear he’s not working with people who actually know what they’re doing in the social space. Even Jon Stewart mocked his choice for a Twitter handle.

Source thedailyshow.com

The Internet Identity Crisis

Personal data is growing into a multi-billion dollar business, where real names & demographics are desired. But shouldn’t it be your choice whether you use your real name or not? Do avatars or anonymity really promote abuse? What if I told you that when people look for recommendations online, strangers’ expert opinions trump friends? Ki Mae Heussner explores the internet’s identity crisis.

Foursquare, Google, And The Search Schism Of 2012 | Fast Company

Google’s “social search” is anything but.

Google’s Search+ Your World lacks, surprise surprise, any other social network besides Google+. In the midst of antitrust hearings accusing Google of favoring their own content over other more relevant content, this doesn’t seem like the smartest move. A great post by Austin Karr outlines the current landscape.

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SocialBro is a tool that lets you manage and analyze your Twitter community through search criteria and various filters (such as name, number of followers, frequency of tweets, etc.) The features are by far the best I’ve seen of free Twitter tools out there: You can visualize the geographic distribution of your community in a map, find out the best time to tweet… You can even download your community to Chrome and browse offline. Plus, for people in the industry, you can also use their tools to analyze competitor’s data.