10 things you need to know about the future of television.
This deck from Alan Wolk at Kit Digital answers your (well, mine at least!) burning questions about the future of TV: When will HBO sell HBO Go as a stand alone product (hint: not anytime soon) to what’s the best option for a smart TV?
10 things you need to know about the future of television.
Don’t mean to be alarmist, but the TV business may be starting to collapse.
On Business Insider, Henry Blodget shares why he thinks the behavioral shifts around television could cause the industry as we know it today to collapse. Highlighting the drop in cable ratings and recent data from Nielsen, Blodget outlines why the TV business is looking at a problem similar to what newspapers were facing a few years ago (and still now!) It’s hard not to agree with his prediction that the distinction between “TV” and other forms of video content will soon disappear. Clay Shirky once said, “abundance breaks more things than scarcity,” and we could be looking at that situation here. Of course, if you’re a glass half full kind of person, this is the time for innovation!
Source Business Insider
The watercooler is in the cloud.
Other than SEC football, I’m not a huge sports fan. And neither is my significant other. Yet when World Cup mania happened a few years ago, we were sucked in. We occasionally watched the matches, but more often than not we were tuned into the backchannel: Twitter. Of course the backchannel couldn’t exist without the events themselves, but for us, the backchannel was much more interesting than passively consuming a sports match. Matt Zoller Seitz takes this sentiment to the next level arguing that the watercooler is now, essentially, the backchannel. A great read that also inspired some additional thinking around problem-solving: How could technology fix spoilers for people on the west coast? How can we keep the watercooler/backchannel relevant with time-shifted viewing? Anyone want to start a company? ;)
Source New York Magazine
The most insane letter ever written by a child to a TV weatherman.
A great blog post from Patrick Rhone illustrating just how broken TV actually is by sharing his experience watching TV with his four year old daughter. She’s confused by commercials, why her programming is frequently interrupted and why she can’t watch whatever the commercial is advertising at the moment she sees it. I’m with her:
After scrolling through what seemed like a hundred options in the built-in program guide, I finally found a channel that had something on that would hold her interest — Shrek.
I turn to that, Beatrix approves, and we watch. Then, a few minutes later, a commercial comes on. The volume difference is jarring to say the least. I would safely guess it is fifty percent louder than the show. I hurriedly reach for the remote and turn it down…
“Why did you turn the movie off, Daddy?”, Beatrix worriedly asks, as if she has done something wrong and is being punished by having her entertainment interrupted. She thinks that’s what I was doing by rushing for the remote.
“I didn’t turn it off, honey. This is just a commercial. I was turning the volume down because it was so loud. Shrek will come back on in a few minutes” I say.
“Did it break?”, she asks. It does sometimes happen at home that Flash or Silverlight implode, interrupt her show, and I have to fix it.
“No. It’s just a commercial.”
“What’s a commercial?”, she asks.
”It is like little shows where they tell you about other shows and toys and snacks.”, I explain.
“Well the TV people think you might like to know about this stuff.”
“This is boring! I want to watch Shrek.”
“I know, honey. It will be on in a bit. Just be patient.”
The show eventually comes back on. I reach for the remote to turn the volume back up. We can barely hear it now. The difference in volume between the show and the commercial is shocking and I don’t remember it being this bad when I did watch television regularly. Perhaps it is only like this on kids channels. I wouldn’t know.
Of course, not more than ten minutes later, the movie is once again interrupted by a round of commercials.
“Why did they stop the movie again?” Beatrix, asks. Thus leading to essentially the same conversation as before. She just does not understand why one would want to watch anything this way. It’s boring and frustrating. She makes it through the end of the movie but has little interest in watching more. She’d rather play. The television is never turned on again during our stay.
A few days later and on our way back home, after a long day of driving, we arrive at a hotel. We check in, unpack the car of our essentials, make it to the room, and settle in for the night. There was a television in the room with some select Cable TV stations and Beatrix asked if she could watch a show. Sure, I said, so I turned it on, and flipped it to what appeared to be a kids channel. There was a commercial on.
“Is this a show?”, she asked.
“No. This is a commercial, we have to wait for the show to come on.”
I now realize, in hindsight, that she did not understand that all televisions work this way. She thought it was only the one in my sister’s place that was “broken” and “boring”. In her mind, this was a new TV and thus should work differently.
Then, a commercial for The Secret World of Arrietty comes on.
“This! I want to watch this!”, Beatrix exclaims.
“We can’t honey. It’s not out yet. It’s just a commercial.”, I say. She seems more confused so I try an analogy.
“You know when we go to a movie theater, and they show you previews of movies that are not out yet before the real movie? It’s like that.”
“Oh.”, she resigns. Not sure she gets this but I think the television executives and I have finally worn down her curious resolve.
When the commercials are over, it is some live action teen show. She is not impressed.
“Can I choose?”, Beatrix asks. She’s still confused. She thinks this is like home where one can choose from a selection of things to watch. A well organized list of suggestions and options with clear box cover shots of all of her favorites. I have to explain again that it does not work that way on television. That we have to watch whatever is on and, if there is nothing you want to watch that is on then you just have to turn it off. Which we do.
I then do what I should have simply done in the first place. I hook up the iPad to the free hotel wifi and hand it to her. She fires up the Netflix app, chooses a show, and she is happy.
This, she gets. This makes sense.
Four weird things the internet is doing to our understanding of TV.
2010 was full of blog posts about how TV was dead, 2011 was full of blog posts about how TV was dead, but in 2012 media has once again prevailed. Or maybe those blog posts weren’t that accurate. Last week, Nielsen released their State of the Media: Consumer Usage Report showing that time spent watching traditional TV far outweighs time spent watching TV online. And when it comes to online video viewing platforms, even after a year of controversy, Netflix takes the cake. Their consumer spends an average of 10 hours per week consuming content on their platform - More than YouTube, Tudou, Hulu and Megavideo combined.