How Richard Branson used predatory thinking to build a company.
About 40 years ago, Richard Branson and his fiancée were in Puerto Rico flying to the Virgin Islands, when his flight was canceled. While other passengers were grumbling, he made some calls to see how much it would cost to hire a private plane to fly him and his fiancée there. He found a 50 seat plane that could make the trip for $1,800 and made a sign in the airport, right then & there, that said “Seats Available: Puerto Rico to Virgin Islands - $39.” As you can imagine, all the seats sold out almost immediately.
Dave Trott tells the story even better & then dissects Branson’s approach to help you understand how you, too, could use predatory thinking. Very inspiring.

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