Repeat after me: Your company needs a mantra.
[Communications / Work Life]
It’s true. Your company needs a mantra. Not just goals, but something people can latch onto. 72 & Sunny (a west coast advertising agency) has a mantra: “Be brave and generous.” It’s something that employees can rally around. It’s not a mission statement but instead, “short, sweet and swallowable.”
The future of storytelling.
[Media / Culture / Communications]
This 11-page report on the future of storytelling comes from Latitude, an international research consultancy. From best practices to insights on how to take advantage of larger cultural & storytelling trends, this report is packed full of information that anyone in communications would find interesting.
19 food tips you need to know. From BuzzFeed.
I know, I know, food tips from BuzzFeed? But they are. And they’re good. From frozen grapes to chill wine without watering it down to how to open those pesky pistachios.
Summer science: What’s a meteor shower?
While we’re talking about space, head on over to NPR.com to hear from NPR Science correspondant Joe Palca on what a meteor shower is. (And for other summer science fun, like how to toast the perfect marshmallow!)
A look around Mars.
If you, like me, are still thinking about the Mars Curiosity (and Bobak Ferdowsi’s awesome hair), you might like these virtual tours of Mars.
Caskers: a new way to discover craft spirits.
I’ve been a huge fan of Club W - Maybe it’s the New Yorker in me that loves subscriptions, but it’s fun getting a few bottles of small batch wine delivered to your door without having to think too much about it. (It’s also a great talking point!) Caskers isn’t a subscription service, but like Club W, they provide introductions to small batch spirits - and give you the deets on who’s behind the bottle you’re ordering.