You are (probably) wrong about you. Think you know yourself better than anyone else? Heidi Grant Halvorson throws that theory out of the window in her latest post for Harvard Business Review. And I have to admit, I tend to agree. So many of our decisions are made on a subconscious level that it’s often hard for us to decipher why something went well or why it didn’t - and why other people are often better at describing us than we are. After writing Nine Things Successful People Do Differently (originally a blog post), she’s now following up with a diagnostic which tells you which of the Nine Things you may need to work on. As she says herself, it’s not about taking her online diagnostic, but instead understanding that we all need feedback. High-res

You are (probably) wrong about you.

Think you know yourself better than anyone else? Heidi Grant Halvorson throws that theory out of the window in her latest post for Harvard Business Review. And I have to admit, I tend to agree. So many of our decisions are made on a subconscious level that it’s often hard for us to decipher why something went well or why it didn’t - and why other people are often better at describing us than we are. After writing Nine Things Successful People Do Differently (originally a blog post), she’s now following up with a diagnostic which tells you which of the Nine Things you may need to work on. As she says herself, it’s not about taking her online diagnostic, but instead understanding that we all need feedback.

Marketing Needs a New Metaphor - Philip Granof - Harvard Business Review

Marketing needs a new metaphor.  

In this day and age of co-creation, Philip Granof argues that marketing needs a new metaphor. The current metaphor which is clearest is war (Ex: “We capture or defend market share. We attack competition. We win consumers.”), but it doesn’t work too well when there’s a shared purpose. Granof’s POV (which I love!) is that brands can define their metaphor through a shared purpose statement. Coincidentally, Brian Solis recently wrote a short snippet on brand purpose… Both are great reads!

There Is No Invisible Hand - Jonathan Schlefer - Harvard Business Review

The best kept secret: There is no invisible hand. 

According to this Harvard Business Review article, “one of the best-kept secrets in economics is that there is no case for the invisible hand.” Jonathan Schlefer explores why this has become a rumor that just won’t die and how it’s affected the euro crisis. Even for those not well-versed in economics, this is an interesting read.