#FirstWorldProblems read by Haitians: Despite its flaws, ad campaign breaks new ground.
[advertising / marketing / social media / creativity]
When I first saw this video of people from Haiti reading tweets tagged “#firstworldproblems,” I had a similar reaction to Emer O’Toole writing for The Guardian: “Labeling your minor woe a #firstworldproblem is, for many people, like saying ‘I’m a spoilt spanner for whingeing about this, but…” I’m not sure it’s a terrible thing for people to use the hashtag, especially if it gets people thinking about how fortunate we actually are. At the same time, it’s hard not to be moved when you hear a small boy reading “I hate it when I tell them no pickles and they still give me pickles.” What do you think? Should we stop using the hashtag all together?