Why storytelling is the ultimate weapon.
In this article, Jonathan Gottschall (author of The Storytelling animal) gives an example of how Peter Guber likens stories to the trojan horses: “The audience accepts the story because, for a human, a good story always seems like a gift. But the story is actually just a delivery system for the teller’s agenda. A story is a trick for sneaking a message into the fortified citadel of the human mind.”
Source fastcocreate.com
