![Inside Starbucks’ $35MM mission to make brand evangelists of its front-line workers. [marketing / culture / work life / inspiration]I used to work at Starbucks in college as a barista. It was one of the best parts of my college experience. (I’m lookin’ at you, Rach!) And when I left school and started working in advertising in NYC, I couldn’t stop comparing these massive brands to Starbucks, thinking how much they could learn. This article shows how Starbucks values continuing education, collaboration and passion. And how that helps their company.](http://25.media.tumblr.com/tumblr_mcog33s8hV1rn3hc2o1_500.jpg)
High-res
Inside Starbucks’ $35MM mission to make brand evangelists of its front-line workers.
[marketing / culture / work life / inspiration]
I used to work at Starbucks in college as a barista. It was one of the best parts of my college experience. (I’m lookin’ at you, Rach!) And when I left school and started working in advertising in NYC, I couldn’t stop comparing these massive brands to Starbucks, thinking how much they could learn. This article shows how Starbucks values continuing education, collaboration and passion. And how that helps their company.
Source 
