Why your brand needs a brand voice and what you can do about it. 
[culture / social media / advertising]

I’ve been thinking a lot about brand voices in social media - and how so many brands act like corporations instead of people. They all sound the same. Every once in a while someone comes along and nails it (like Allstate’s Mayhem campaign: Take away their branding and it’s either Mayhem or Tyler Durdin from Fight Club) but most brands have been left in the bus. When I first started working at 360i, they let me dive a little deeper into brand voices and I ultimately put together a workshop that we run for our brands. I’ve taken some of the thinking and outlined it in this blog post for 360i and on this Slideshare. I’d love for you to steal the thinking and let me know how it works for you!