Why I am always unlucky but you are always careless.  

I feel like I’m an especially lucky person and yet this idea of ‘luck’ has always fascinated me. (Remember How To Be Lucky from an earlier Tuesday Ten?) Tom Stafford, a neuroscience expert, writes about how assumptions help us make sense of the world - but how we’re often fundamentally flawed in our thinking. If this stuff excites you, Faris has written a bit about how this impacts the communications industry in his post All Market Research is Wrong.