Behavioral Pricing: A Consumer’s Worst Nightmare
2012: The year of Behavioral Pricing?
Imagine if you had to pay more for products from brands you loved? As TNW writes, it’s “a consumers worst nightmare” and “a merchant’s dream.” Allen Gannett argues that over the next year we’ll see more brands (and storefronts) use our web history, social media presence and demographics to paint a near complete picture of us - And then use behavioral pricing to extract the highest price possible.
Imagine if you had to pay more for products from brands you loved? As TNW writes, it’s “a consumers worst nightmare” and “a merchant’s dream.” Allen Gannett argues that over the next year we’ll see more brands (and storefronts) use our web history, social media presence and demographics to paint a near complete picture of us - And then use behavioral pricing to extract the highest price possible.
