News Flash: TV isn't dead. [Nielsen: 2011 U.S. Media Universe]


2010 was full of blog posts about how TV was dead, 2011 was full of blog posts about how TV was dead, but in 2012 media has once again prevailed. Or maybe those blog posts weren’t that accurate. Last week, Nielsen released their State of the Media: Consumer Usage Report showing that time spent watching traditional TV far outweighs time spent watching TV online. And when it comes to online video viewing platforms, even after a year of controversy, Netflix takes the cake. Their consumer spends an average of 10 hours per week consuming content on their platform - More than YouTube, Tudou, Hulu and Megavideo combined.