May 2012
51 posts
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Marketing Needs a New Metaphor - Philip Granof -... →
Marketing needs a new metaphor.
In this day and age of co-creation, Philip Granof argues that marketing needs a new metaphor. The current metaphor which is clearest is war (Ex: “We capture or defend market share. We attack competition. We win consumers.”), but it doesn’t work too well when there’s a shared purpose. Granof’s POV (which I love!) is that brands can...
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With Personal Data in Hand, Thieves File Early and... →
With personal data in hand, thieves file early and often.
Forget drug deals, Florida criminals are trading guns for for laptops: With social security numbers and corresponding names & birthdays, criminals are able to file fraudulent tax returns before the real people file their legitimate ones. In 2010, the IRS detected 940,000 fake returns (worth ~$6.5B in refunds), but missed an additional...
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WatchMIT’s freaky non-stick coating keeps ketchup flowing.
The future of condiments is now! MIT students have developed a non-stick (& non-toxic) coating that keeps things like ketchup and mayo from sticking to the side of the bottle. It doesn’t sound as cool as it actually is, so be sure to watch the embedded videos within the Fast Company article.
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WatchStoryboard: tales from behind Tumblr’s dashboard.
Storyboard is a look at the stories that power Tumblr. By tagging a Tumblr post with #storyboard, users are essentially submitting them to an editorial staff who will not only like, reply, reblog and promote, but also select certain stories to be told in more depth on the storyboard Tumblr.
These are the stories that power Tumblr.
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WatchSleeper cell: No rest for city’s techies as lucid dreaming gets trendy.
Been fantasizing about controlling your dreams? Duncan Frazier and Steve McGuigan are here to help. With their Remee sleeping mask, a “lucid dreaming induction device,” they’re hoping to make lucid dreaming more mainstream by offering the mask for only $80. Read more on betabeat or head over to their...
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Why Instagram Is Terrible for Photographers, and... →
An argument both for and against Instagram - addressing the rights issues, filters and admitting that yes, Instagram is a repository for cute animals.
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WatchIntroducing Pinterest designer Sahil Lavingia and his e-commerce startup, Gumroad.
After helping to design Pinterest as we know it, Lavingia left to start Gumroad, “a new service which he says will revolutionize social shopping.” No matter what you make or how much you think it’s worth, Gumroad gives you a way to “sell anything you can share,” taking only 5% of the...
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There Is No Invisible Hand - Jonathan Schlefer -... →
The best kept secret: There is no invisible hand.
According to this Harvard Business Review article, “one of the best-kept secrets in economics is that there is no case for the invisible hand.” Jonathan Schlefer explores why this has become a rumor that just won’t die and how it’s affected the euro crisis. Even for those not well-versed in economics, this is an interesting...
