March 2012
33 posts
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Flawsome: Why brands that behave more humanly,...
OK OK, I admit it. I’m a sucker for two words made into one. [While my boyfriend can spit out many in a matter of seconds, I struggle to come up with one that doesn’t sound ridiculous.] Trendwatching’s March brief is all about flawsomeness. “Human nature dictates that people have a hard time genuinely connecting with, being close to, or really trusting other humans who...
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Be lucky - it's an easy skill to learn →
This week’s ‘Blast From The Past’ pick is all about getting, er, being lucky. Nearly a decade ago, Richard Wiseman set out to investigate luck - Why lucky people consistently encounter chance opportunities and why unlucky people don’t. After many years of research and experiments, Wiseman has come to the conclusion that you can, in fact, teach yourself to be a bit more...
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6 Things Rich People Need to Stop Saying →
A must read for anyone running for Presidency ;)
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13 Products You Can Make From Your Instagram... →
From bangles to iPhone cases and everything in between.
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Bonus: SXSW
Even if it’s not your first time, I’m crazy about these two guides. I support all things on this list from Edelman: Ten Things to Do at SXSW and on this Pinterest guide from GSD&M: A SXSurvival Guide Each year, there’s a battle for a new app that reigns supreme. Who are you watching? I’m keeping my eyes on Picle & Highlight Use this stress-free RSVP service. My...
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“If you want to be in business, then you need to be online. But if you’re...”
– Jon Gelberg, Small Business Website Design: Ditch the Templates | Inc.com
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TV is Broken
A great blog post from Patrick Rhone illustrating just how broken TV actually is by sharing his experience watching TV with his four year old daughter. She’s confused by commercials, why her programming is frequently interrupted and why she can’t watch whatever the commercial is advertising at the moment she sees it. I’m with her:
After scrolling through what seemed like a...
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Watchrosiesiman:
World’s first live-tweeted open-heart surgery. These days, almost nothing is off-limits on Twitter. Including open-heart surgery. Dr. Michael Macris, a surgeon at a Houston hospital, performed a double-coronary artery bypass, providing updates and answering questions via Twitter. The hospital pulled everything together into a Storify, which despite being quite graphic, is also very...
February 2012
41 posts
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3 Ways To Predict What Consumers Want Before They... →
Steve Jobs once said, “It’s not the customer’s job to know what they want.” An excerpt from Scott Anthony’s The Little Black Book of Innovation: How it Works, How to Do It, says it’s about the following three things: Get to context, watch for workarounds and focus on nonconsumers.
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Does Facebook commerce actually work? →
I think Sucharita Mulpuru, an analyst at Forrester Research, sums it up perfectly:
There was a lot of anticipation that Facebook would turn into a new destination, a store, a place where people would shop. But it was like trying to sell stuff to people while they’re hanging out with their friends at the bar.
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Silicon Valley: The rise of the adolescent CEOs →
CEOs are getting younger and younger: Some aren’t even legal drinking age! While they may have trouble signing leases, as Brian Wong (19, CEO of mobile rewards company Kiip) says, “You’re expected to be limitless. Kind of destructive.” And I think we can all agree that when it comes to advertising/media, we need more people thinking like that.
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“Tyler Clementi’s suicide is a tragedy. We should all be horrified that a...”
– As we aim to stop bullies, are we being bullies ourselves?
Danah Boyd, a senior researcher at Microsoft Research and an all around kick-ass woman, wrote this piece (with John Palfrey) on bullying. She argues that as we aim to stop bullying, we’re often bullying in the process.
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WatchIt’s true: Pope Benedict XVI has joined Twitter with hopes of inspiring people to participate in Lent. Between tweets that have been cutoff due to character limitations and his handle (@Pope2YouVatican, really??), it’s clear he’s not working with people who actually know what they’re doing in the social space. Even Jon Stewart mocked his choice for a Twitter handle.
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The myth of the eight-hour sleep. →
Did you know that people used to take breaks between sleeping? Stephanie Hegarty for the BBC explains why 8-hours of sleep may be more unnatural than we’re willing to admit.
