The Tuesday Ten

I can’t believe it’s already time for the Superbowl again. To get you in the mood for some great football, err, ads… check out Fast Company’s list of the Top 10 Best Superbowl Ads of the Modern Era. And get excited for some second screen integrations during this year’s Superbowl: Watch the game with polar bears from Coke (yes, they are a 360i client, but they’re doing some work that’s too cool not to mention) or play along with Chevy for a chance to win one of 20 cars.

By Victoria Espinel, Aneesh Chopra, and Howard Schmidt

Thanks for taking the time to sign this petition. Both your words and actions illustrate the importance of maintaining an open and democratic Internet.

Right now, Congress is debating a few pieces of legislation concerning the very real issue of online piracy, including the Stop Online Piracy Act (SOPA), the PROTECT IP Act and the Online Protection and Digital ENforcement Act (OPEN). We want to take this opportunity to tell you what the Administration will support—and what we will not support. Any effective legislation should reflect a wide range of stakeholders, including everyone from content creators to the engineers that build and maintain the infrastructure of the Internet.

While we believe that online piracy by foreign websites is a serious problem that requires a serious legislative response, we will not support legislation that reduces freedom of expression, increases cybersecurity risk, or undermines the dynamic, innovative global Internet.

Any effort to combat online piracy must guard against the risk of online censorship of lawful activity and must not inhibit innovation by our dynamic businesses large and small. Across the globe, the openness of the Internet is increasingly central to innovation in business, government, and society and it must be protected. To minimize this risk, new legislation must be narrowly targeted only at sites beyond the reach of current U.S. law, cover activity clearly prohibited under existing U.S. laws, and be effectively tailored, with strong due process and focused on criminal activity. Any provision covering Internet intermediaries such as online advertising networks, payment processors, or search engines must be transparent and designed to prevent overly broad private rights of action that could encourage unjustified litigation that could discourage startup businesses and innovative firms from growing.

We must avoid creating new cybersecurity risks or disrupting the underlying architecture of the Internet. Proposed laws must not tamper with the technical architecture of the Internet through manipulation of the Domain Name System (DNS), a foundation of Internet security. Our analysis of the DNS filtering provisions in some proposed legislation suggests that they pose a real risk to cybersecurity and yet leave contraband goods and services accessible online. We must avoid legislation that drives users to dangerous, unreliable DNS servers and puts next-generation security policies, such as the deployment of DNSSEC, at risk.

Let us be clear—online piracy is a real problem that harms the American economy, and threatens jobs for significant numbers of middle class workers and hurts some of our nation’s most creative and innovative companies and entrepreneurs.  It harms everyone from struggling artists to production crews, and from startup social media companies to large movie studios. While we are strongly committed to the vigorous enforcement of intellectual property rights, existing tools are not strong enough to root out the worst online pirates beyond our borders. That is why the Administration calls on all sides to work together to pass sound legislation this year that provides prosecutors and rights holders new legal tools to combat online piracy originating beyond U.S. borders while staying true to the principles outlined above in this response.  We should never let criminals hide behind a hollow embrace of legitimate American values.

This is not just a matter for legislation. We expect and encourage all private parties, including both content creators and Internet platform providers working together, to adopt voluntary measures and best practices to reduce online piracy.

So, rather than just look at how legislation can be stopped, ask yourself: Where do we go from here? Don’t limit your opinion to what’s the wrong thing to do, ask yourself what’s right. Already, many of members of Congress are asking for public input around the issue. We are paying close attention to those opportunities, as well as to public input to the Administration. The organizer of this petition and a random sample of the signers will be invited to a conference call to discuss this issue further with Administration officials and soon after that, we will host an online event to get more input and answer your questions. Details on that will follow in the coming days.

Washington needs to hear your best ideas about how to clamp down on rogue websites and other criminals who make money off the creative efforts of American artists and rights holders. We should all be committed to working with all interested constituencies to develop new legal tools to protect global intellectual property rights without jeopardizing the openness of the Internet. Our hope is that you will bring enthusiasm and know-how to this important challenge.

Moving forward, we will continue to work with Congress on a bipartisan basis on legislation that provides new tools needed in the global fight against piracy and counterfeiting, while vigorously defending an open Internet based on the values of free expression, privacy, security and innovation. Again, thank you for taking the time to participate in this important process. We hope you’ll continue to be part of it.

Victoria Espinel is Intellectual Property Enforcement Coordinator at Office of Management and Budget

Aneesh Chopra is the U.S. Chief Technology Officer and Assistant to the President and Associate Director for Technology at the Office of Science and Technology Policy

Howard Schmidt is Special Assistant to the President and Cybersecurity Coordinator for National Security Staff

iTunes named Instagram as the top app of the year, and why not? In November alone, Instagram added 2MM users. While Foursquare was started a year before the viral photo app, Instagram is closing in on the same number of users - and quickly! Fast Company wrote a great article on photos as the new killer app while Social Fresh profiled Instagram more in depth. 

1. Before you status update, Tweet, Tumble or Instagram, pause and say to yourself, “is it entirely necessary that I share this morsel of thought with my entire social network?”and if the answer is not, “yes, I absolutely must,” then step away from the Internet.
2. Know which candidate you’re going to vote for in the upcoming presidential election, and know why.
3. Enough with the 14-day juice cleanses. If you want to lose a little weight quickly, eat less and exercise like crazy. If you want to lose a lot of weight slowly, do whatever Jennifer Hudson did.
4. If you really like the person you’re hooking up with and would like them to be your boyfriend/ girlfriend, find a way to tell them, and hope for the best. If you don’t and wouldn’t, stop.
5. Find a way to save approximately 300 dollars and spend it on a flight to see a friend or family member who lives far away.
6. Please stop liking the Kardashians, all of them. It’s not helping anyone, least of all the Kardashians.
7. Spend less than or equal to the money you earn each month.
8. Wear clothes that fit you, especially to work.
9. Call someone on the phone at least once a week, and speak to him or her for at least ten minutes.
10. Start preparing now to get over the fact that Facebook is probably going to change again in six months. You’re not going to deactivate your account. You don’t know how.
11. Wait 30 seconds before you look up a fact you can’t remember on your phone, and try to remember it using your brain. This is what the olden days were like.
12. Replace one terrible reality show you’re currently watching with one wonderful scripted show currently available on television.  Swap suggestion: Real Housewives of Anywhere for HBO’s Enlightened.
13. Try that food you think you don’t like but have never actually tried, unless it’s brussels sprouts. They really don’t need any more attention.
14. Cut one person out of your life who you truly do not like and add one person who you truly do. Note: not on Facebook, on Earth.
15. If you’re still blacking out regularly, you should stop.
16. Volunteer once over the next 90 days.  You’ll feel really good about it, and probably end up volunteering again over the next 275.
17.  Tell someone who you love that you love them on a more regular basis. To their face, not in a text.
18. Back up your entire online life onto an external hard drive, especially your photos.
19. Crap or get off the pot. This applies to whatever thing you’re not doing that you should just sack up and do already.
20.  And in the eternal words of Tom Haverford, “TREAT YO SELF!”

by Jessie Rosen

If you’re not familiar with Rachel Sklar, she’s a kickass female in the tech industry who is also the editor-in-chief of Mediaite.com. ‘Tis the season for predictions, yet most are what you’d expect on last year’s list. Sklar predicts filter bubbles bursting, news as the killer app, curation over SEO and… more tattoo parlors. This is my favorite predictions post yet. 

Hi there!

You’ve found the Tumblog for The Tuesday Ten. What’s The Tuesday Ten, you ask?

During my first advertising internship, I started a daily digital newsletter called The Digital Download, which featured top digital news and trends across a number of cultural heartbeats. Since then, I’ve become that girl who endlessly sends emails about the things that fascinate me on the internet. In fact, if you’re getting this email, you probably already know that. 

When I left Saatchi, I got many “We’re going to miss your emails!” (which I think meant that they were going to miss me as well) and decided that it was about time I make this email thing official. 

So, Now What?

This is the first edition of The Tuesday Ten. Or T3. Should you accept your mission, ahem, this email subscription, you’ll get my top ten picks of happenings on the internet each Tuesday. All you have to do is subscribe to our newsletter here.